Wealthtech platform Syfe has secured $80 million in Series C funding, further solidifying its presence as a major force in Asia-Pacific’s digital investment ecosystem. The latest round includes a $53 million equity infusion under a new Series C2 tranche, following the $27 million raised in August 2024 (Series C1).
Funding Snapshot
- Total Series C Raised: $80 million
- New Equity (C2 Tranche): $53 million
- Total Capital Raised to Date: $132 million
- Lead Investors: Two UK-based family offices
- Returning Investors: Unbound, Valar Ventures
- Valuation: “Significantly increased” but undisclosed
Expansion Through Acquisition
The announcement comes shortly after Syfe’s acquisition of Selfwealth, one of Australia’s largest retail investment platforms, turbocharging its market presence and user base in the region. Syfe now operates in three core markets:
- Singapore: Where the company began as a robo-advisor
- Hong Kong: Business footprint doubled in early 2025
- Australia: Now a dominant player in D2C investing via Selfwealth
“We are built in the region, for the region,” said Dhruv Arora, Founder & CEO. “This fundraise supports our mission to deliver personalised, accessible, high-quality wealth management to the fast-growing mass affluent segment.”
Strategic Focus & Future Plans
With over $10 billion in assets under management (AUM), Syfe is now doubling down on:
- AI & Automation: Enhancing operational efficiency and user experience
- Leadership Expansion:
- Sanjeev Malik (ex-BlackRock) joins to steer global product strategy
- Dane Ricketts (ex-P&G, Grab) named VP of Marketing
- Product Innovation: Broader tools for retail investors across asset classes and life stages
- Regional Scale-Up: Deepening market penetration in Singapore, Hong Kong, and Australia
Why It Matters
- Mass Affluent Targeting: Nearly half the adult population in Syfe’s core markets falls into this bracket—representing a significant, underserved opportunity.
- Wealthtech Momentum: Syfe is leading the evolution from robo-advisory to full-stack digital wealth management in Asia.
- Global Bench Strength: With hires from BlackRock, P&G, and Grab, Syfe is gearing up for global competitiveness.