In a significant funding development for India’s booming D2C fashion sector, Bengaluru-based menswear brand Snitch has raised approximately ₹278.93 Cr (~$33 Mn) in a Series B round. The fundraise is led by 360 Asset Management Fund, with continued support from existing investors IvyCap Ventures and SWC Global.
The capital infusion was confirmed via a recent MCA filing, which revealed that Snitch’s board passed a special resolution on May 27, 2025, to issue 1,755 Series B CCPS (Compulsory Convertible Preference Shares). Each share carries a face value of ₹10 and a hefty premium of ₹15.89 Lakh per share, allocated through a preferential allotment.
Funding Breakdown
- 360 Asset Management Fund is leading the round with a ₹220.12 Cr investment.
- IvyCap Ventures and SWC Global are each contributing ₹29.40 Cr to the round.
This fresh funding not only signals investor confidence in Snitch’s performance but also strengthens the startup’s positioning in India’s competitive D2C fashion space.
Strategic Use of Funds
Snitch is planning to use the capital to enhance its product portfolio, expand its offline store footprint, and venture into global markets. Known for its fast fashion, affordable pricing, and bold menswear designs, Snitch has successfully built a loyal customer base in India’s urban youth demographic.
With this new capital, the startup aims to amplify its omnichannel strategy — strengthening its direct-to-consumer presence through physical retail while maintaining dominance in the digital space. As global interest in Indian D2C brands rises, Snitch is setting the stage to become a strong player on international shelves as well.
A Snapshot of Snitch’s Rise
Founded in 2020, Snitch has grown rapidly by tapping into the aspirational urban male fashion segment. The brand’s viral Instagram campaigns, influencer collaborations, and data-driven design philosophy have helped it stand out in an otherwise cluttered apparel market.
Backed by robust consumer traction and consistent revenue growth, the startup is now seeking scale and sustainability — and this fundraise marks a critical step in that direction.
What This Means for India’s D2C Ecosystem
Snitch’s successful Series B round comes at a time when Indian D2C brands are attracting increasing investor attention. With a strong brand recall, streamlined supply chain, and ability to innovate rapidly, Snitch represents the new-age Indian consumer brand built for global scale.
Moreover, the continued support from IvyCap Ventures and SWC Global reflects long-term trust in the company’s vision, execution, and market opportunity.
Snitch’s ₹278.93 Cr fundraise is more than just a financial milestone — it’s a vote of confidence in India’s homegrown fashion innovation. As the brand gears up to go global, this round lays the foundation for bigger aspirations, bolder moves, and the next chapter in its journey from Bengaluru streets to international wardrobes.
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