Quick-commerce giant takes a creative approach to encourage civic participation.
Published by StartupByDoc | February 4, 2025
Blinkit, India’s leading quick-commerce platform, has once again demonstrated its commitment to social responsibility by temporarily rebranding itself as ‘Inkit’ on social media.
This move aims to inspire citizens to step out and cast their votes in the upcoming Delhi elections. The initiative aligns with Blinkit’s history of using creative marketing strategies to engage audiences on important occasions.
Encouraging Voter Turnout with Innovation
With voter turnout being a crucial factor in democratic participation, Blinkit’s decision to tweak its logo serves as a powerful reminder for people to exercise their voting rights. The transformation from Blinkit’s to Inkit is a play on words, reinforcing the message of inking one’s finger at the polling booth mark of having voted.
This isn’t the first time Blinkit has leveraged branding to support social causes. During the Lok Sabha Elections 2024, the company introduced the same campaign, urging citizens to vote through its platforms. The move was widely appreciated for its subtle yet effective messaging.
Blinkit’s Legacy of Creative Campaigns
Blinkit has built a reputation for engaging marketing campaigns that resonate with its audience. On Mother’s Day, the brand launched the Mum ki Baat campaign, gifting customers fridge magnets with every order. The campaign humorously highlighted how mothers words translate into grocery orders. For example, when a mother says, Lagta hai tumhe kisi ki nazar lag gai hai (It seems like you’ve been affected by the evil eye), she orders mirchi and namak (chillies and salt).
Earlier, in October 2022, Blinkit rolled out a Bollywood-themed outdoor ad campaign featuring witty taglines inspired by movie lyrics. Lines like Anda ye bindaas hai for eggs) and Basanti Naaaach-os for nachos) showcased the brand’s quirky marketing style.
Festive and Socially Relevant Collaborations
In addition to its election focused campaign, Blinkit has actively partnered with other brands to create engaging content. During Diwali 2024, the company teamed up with audio brand boAt and comedian Maheep Singh to promote festive shopping. The campaign highlighted the convenience of getting boAt products delivered in just 10 minutes, adding a fun, relatable twist to holiday shopping.
Making a Social Impact Through Branding
Blinkit’s ability to blend marketing with social messaging sets it apart in the quick-commerce space. By temporarily renaming itself “Inkit”, brand effectively encourages civic responsibility without compromising its fun, engaging persona.
With Delhi elections just around the corner, Blinkit’s initiative serves as a timely reminder: A small action , casting a vote , can have a big impact on the future.
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