The EleFant has raised $1 million in a pre-Series funding round led by Growth Sense Venture Fund, with participation from JIIF, Arian Capital, Asit Oberoi, Vimal Saboo, and other angel investors.
The startup said the fresh capital will be used to strengthen its technology infrastructure and expand operations across key markets in India.
Founded by Sourabh Jain and Srishti Jain, The EleFant operates a toy subscription and circular play platform catering to children between the ages of 0 and 12 years.
The platform allows families to subscribe to toys and books from more than 90 brands through monthly plans starting at ₹599. Customers can return toys after use and select new ones through the platform, promoting a reuse driven and cost efficient play model.
The startup currently offers access to over 1,000 toys and books across multiple categories aimed at learning, entertainment, and child development.
The EleFant operates using a Franchise Invested, Company Operated (FICO) model and has built a network of more than 125 franchise partners across 18 Indian cities.
The company plans to expand to over 20 cities and target more than 50,000 subscribers over the next 12 months.
The funding comes amid rising investor interest in subscription-led and circular economy focused consumer startups, particularly those targeting parenting, education, and sustainability segments.
India’s children focused consumer market has also been witnessing increased demand for curated learning products and experience driven services as urban families increasingly adopt flexible and reusable consumption models.
The EleFant’s business model aligns with the broader global trend toward toy sharing and subscription ecosystems aimed at reducing household clutter, lowering costs for parents, and promoting sustainable consumption.
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