Quick commerce startup BazaarNow is set to raise around ₹72.3 crore (~$7.8 million) in its Series A funding round led by Peak XV Partners, as it looks to scale operations in India’s fast growing instant delivery market.
According to regulatory filings, the company’s board has approved the issuance of 8,123 compulsorily convertible preference shares (CCPS) at a price of ₹88,851.94 each to raise the planned capital.
Peak XV Partners will lead the round with an investment of ₹53.92 crore, while existing backers Whiteboard Capital and Antler will contribute ₹7.2 crore and ₹7 crore respectively. Additional participation is expected from Nirman Ventures and a group of angel investors, including Vidit Aatrey.
Post funding, BazaarNow’s valuation is estimated to rise sharply to around ₹270 crore, compared to approximately ₹40 crore in its earlier seed round, marking a significant jump in a short span.
Founded in January 2026 by former Zepto executives Priyanshu Jain, Arjun Harish, and Tarithnay Mandal, the Bengaluru based startup operates a sub 10-minute delivery model for groceries, daily essentials, and higher margin categories through a network of dark stores.
The company plans to use the fresh capital primarily for working capital needs and general corporate purposes, as it expands its footprint beyond select areas in Bengaluru.
BazaarNow enters a highly competitive quick commerce space dominated by players such as Blinkit, Swiggy Instamart, and Zepto. Meanwhile, new entrants like Flipkart Minutes and Amazon Now are also aggressively scaling operations.
The funding round highlights continued investor interest in quick commerce, despite rising concerns around profitability and high operational costs, as startups race to capture urban demand for ultra-fast deliveries.
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