Embedded finance platform SaveIN has announced its expansion beyond healthcare into high-value categories including travel, furniture, lifestyle, home improvement, insurance premium financing, and consumer durables, as it aims to achieve a ₹2000 crore annual loan run rate by FY27.
Founded in 2022, SaveIN initially focused on making private healthcare more accessible through easy EMI financing. Over the past four years, the company has built a strong network of 7,500+ healthcare locations and served over 8 lakh customers across India. It currently operates at an annual loan run rate of ₹600 crore, with plans to grow nearly 3x over the next 12–18 months.
Tapping a $50 Billion Market Opportunity
Jitin Bhasin, Founder & CEO, SaveIN, said the expansion is driven by insights gathered from its large customer base, which revealed strong demand for affordable financing across premium consumption categories. He highlighted that these new segments together represent a $50 billion market opportunity, where consumers seek access to quality products without large upfront payments.
SaveIN is positioning itself in the premium ‘pay later’ segment, with an average ticket size of ₹40,000–₹50,000, going up to ₹10 lakh per transaction, enabling higher merchant conversion compared to traditional BNPL models.
3-in-1 Financing Model Driving Growth
At the core of SaveIN’s offering is its 3-in-1 financing architecture, which connects pre-approved bank customers, credit card users, and new-to-credit consumers through partnerships with HDFC Bank, ICICI Bank, IDFC First Bank, and multiple NBFCs. The platform offers fast, paperless, and transparent financing at the point of purchase.
The company has also launched an online checkout module to integrate with brands and payment gateways and is developing a consumer-facing app and marketplace to simplify discovery and financing across categories.
Scaling Distribution and Brand Partnerships
SaveIN has already onboarded brands such as SOTC, Cashify, Royal Oak, EMotorad, and Duroflex as it expands into new verticals. Backed by over $12 million in funding, including support from Y Combinator, the company aims to triple its topline in the coming year.
With this expansion, SaveIN is positioning itself as a premium embedded finance platform, enabling responsible consumption and upward mobility for India’s aspirational middle class.
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