Toy manufacturing startup BIDSO has raised Rs 63 crore (approximately $6.7 million) in a Series A funding round led by Blume Ventures. The round includes Rs 51 crore in equity and Rs 12 crore in venture debt from Alteria Capital, with participation from Peer Capital and Sadev Capital. The Bengaluru-based company had previously raised $1.5 million in 2023. The fresh capital will be used to strengthen product design, expand manufacturing capacity, and grow its product portfolio.
Building a design-led manufacturing platform for brands
Co-founded in 2022 by Ashwin Jain and Rahul Agarwal, BIDSO operates a design-led manufacturing platform that enables brands to design, develop, and manufacture customised products at scale. Its integrated model spans product design, engineering, licensing, and manufacturing, helping companies reduce time-to-market and build long-term supply partnerships.
Strong traction through global licensing and partnerships
BIDSO has secured licenses for globally recognised brands such as Peppa Pig, Harry Potter, Transformers, and NASA, enabling it to develop licensed product lines. The company has also expanded its global B2B partnerships, which has helped it more than double its revenue over the past year.
Revenue growth reflects scaling manufacturing capabilities
The startup reported Rs 41.25 crore revenue in FY25, up from Rs 7.52 crore in FY24, marking significant growth. Losses increased slightly to Rs 6.44 crore, as the company continues investing in expansion and manufacturing capabilities.
Expanding beyond toys and strengthening Make in India ecosystem
While currently focused on toys, BIDSO plans to expand into adjacent consumer categories by leveraging its design and manufacturing stack. The company also aims to support the Make in India initiative by enabling SME manufacturers and improving supply chain transparency.
Keep building. Keep learning. Keep growing with StartupByDoc.