Aamra Seniors Club, a Gurugram-based eldercare startup, has raised $150,000 (approximately Rs 1.25 crore) in a pre-seed funding round from a group of angel investors. The fresh capital will be used to strengthen product-market fit, build its preventive ageing framework, and expand its senior engagement centres. The funding comes as demand rises for structured eldercare solutions focused on long-term wellbeing.
Building preventive eldercare through structured programs
Founded in 2025 by Sripriya Yegneswaran and Dr. Akanksha Saxena, Aamra focuses on preventive eldercare through structured physical, cognitive, and social engagement programs. The startup aims to address gaps in traditional eldercare by creating community-driven environments that promote active ageing and overall wellbeing. It currently operates its first centre in Gurugram.
High retention reflects strong user engagement
Aamra claims to have achieved over 90% member retention at its centre, indicating consistent participation and strong engagement among seniors. The startup’s model combines regular activities, social interaction, and guided programmes to support both mental and physical health outcomes.
Developing a framework for measurable ageing outcomes
The company is building its proprietary Aamra CARE protocol, designed to assess and track key parameters such as physical stability, cognitive engagement, and social connectedness. This framework aims to bring structure and measurable outcomes to preventive eldercare, enabling more personalised and effective interventions as the company scales its services.
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