Homeware and kitchen appliance brand Nester has raised ₹19 crore in a pre-Series A funding round co-led by Fireside Ventures and OTP Ventures, with participation from Sadev Ventures and Titan Capital. The funding will support the company’s product innovation and consumer-focused design strategy.
Funding To Drive Consumer-Led Product Innovation
The fresh capital will be used to understand consumer pain points and develop high-functionality products designed to simplify daily routines, household chores, and home organisation. The company aims to strengthen research and product development capabilities to build solutions tailored to evolving urban lifestyle needs.
Building A Design-First And Technology-Driven Homeware Brand
Led by Abhinav Singh, Nester operates as a premium, design-first, and technology-driven direct-to-consumer homeware and kitchen appliance brand. The company focuses on developing aesthetic, durable, and functional products, including kitchen appliances featuring steam-assisted cooking and modern design elements.
The Gurugram-based startup positions itself around minimalistic product design, high-quality construction, and intuitive functionality. Its innovation strategy revolves around tech-engineered, multifunctional products designed to reduce household clutter while enhancing usability and convenience.
Focus On Durability And Practical Innovation
Nester’s product development approach emphasises durability, ergonomic usability, and design simplicity. The brand focuses on solving everyday consumer challenges through functional engineering rather than feature-heavy product designs. As demand rises for premium, purpose-driven homeware, the company aims to expand its portfolio while maintaining long-term usability and consistent product quality.
Nester plans to scale its product range while encouraging intentional living through design-focused home solutions built for everyday usage.
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