Petcare startup Supertails has raised $30 million in a fresh funding round led by Venturi Partners, as the company accelerates its push to build a full-stack, technology-led petcare ecosystem in India.
The round also saw participation from Nippon India Alternative Investments, Titan Capital Winners Fund, and existing backers including Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital.
Expansion Across Clinics, At-Home Care and Fulfilment
The fresh capital will be deployed to expand Supertails’ veterinary clinic network, scale its at home petcare services, strengthen fulfilment and logistics infrastructure, and enhance personalisation across its digital platform as it deepens presence across urban India.
Founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails positions itself as a full-stack digital petcare platform, addressing the growing needs of India’s pet parents through a combination of commerce, services, and healthcare.
The Supertails app offers a wide range of pet food, treats, accessories, and essentials, alongside curated recommendations tailored to specific pet needs.
Building a Digital-First Petcare Ecosystem
Beyond e-commerce, Supertails has built a strong services layer. The startup has rolled out at-home veterinary services, covering consultations, vaccinations, and preventive care. It has also introduced quick-commerce delivery in Bengaluru, offering access to over 30,000 petcare products, including pharmacy items, with plans to expand rapid delivery to its top cities.
The company has further expanded into fresh pet meals and daily essentials, onboarded more than 500 brands, and built a nationwide network of 100+ veterinarians, including specialists and tele-vets.
Financial Performance and Funding History
Supertails’ operating revenue grew to ₹108.26 crore in FY25 from ₹64.63 crore in FY24, reflecting strong growth in demand for organised petcare services. However, losses widened to ₹52.47 crore in FY25, compared to ₹41.13 crore a year earlier, as the company continued to invest in expansion and infrastructure.
With this round, Supertails has raised around $51 million to date, including a $15 million Series B, a $10 million Series A, and $2.6 million in seed funding.
As India’s petcare market matures and shifts toward organised, digital-first platforms, Supertails is positioning itself to become a category defining player across commerce, healthcare, and services.
Follow Startupbydoc for daily startup insights, funding news, IPO analysis, and business breakdowns.