Wonderchef, the premium kitchenware and home appliances brand co-founded by Ravi Saxena and celebrity chef Sanjeev Kapoor, recorded steady financial growth in FY25 with an improvement in profitability, according to its filings with the Registrar of Companies.
The company’s operating revenue rose 11% to Rs 421 crore in FY25, compared to Rs 378 crore in FY24, driven by strong omnichannel sales across retail outlets, e-commerce marketplaces, and quick-commerce platforms. Wonderchef’s broad portfolio spanning non stick cookware, pans, air fryers, chimneys, flasks, and other kitchen appliances remained its sole source of revenue. An additional Rs 2 crore in interest income pushed its total income to Rs 423 crore, up from Rs 381 crore in FY24.
Procurement of appliances continued to be the firm’s largest cost component, forming 68% of overall expenses. This expense increased 11.5% to Rs 281 crore. Employee costs rose to Rs 35 crore, while transportation and contract manpower expenses stood at Rs 17 crore and Rs 10.6 crore, respectively. Advertising expenditure climbed 35% to Rs 23 crore, reflecting increased brand investments. Overall expenses reached Rs 415 crore, mirroring the same 11% growth as revenue.
With disciplined cost management, Wonderchef’s profit jumped nearly 3x to Rs 4.4 crore in FY25, compared to Rs 1.5 crore the previous year. The company also improved its ROCE to 4.78% and EBITDA margin to 2.02%. Its expense-to-revenue ratio remained steady at Rs 0.99 per Re 1 earned.
On the balance sheet, Wonderchef held Rs 23 crore in cash, down from Rs 33 crore, while current assets stood at Rs 229 crore.
The company is now preparing for a potential IPO at a targeted valuation of Rs 1,800 crore, originally expected in late 2025 but now likely deferred to 2026. However, analysts note that Wonderchef faces intense competition and operates on an outsourced manufacturing model, which may limit long term scalability. Market observers caution that aggressive pricing in the current IPO friendly environment could challenge investor expectations.
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