Pharmaceutical major USV has signed a definitive agreement to acquire a 79% stake in Nutritionalab Private Limited, the parent entity of Wellbeing Nutrition, marking its formal entry into India’s fast growing direct-to-consumer (D2C) nutraceutical market.
The deal values Wellbeing Nutrition at approximately ₹1,583 crore, reflecting growing investor confidence in preventive healthcare and lifestyle focused wellness brands.
Strategic Bet on India’s Nutraceutical Boom
Founded in 2019, Wellbeing Nutrition operates in the vitamins, minerals, protein, collagen, omega, and dietary supplements segment. The company follows an omnichannel distribution strategy, selling through its own website, online marketplaces, offline retail networks, and international markets including the US, UK, and UAE.
The acquisition allows USV traditionally focused on prescription medicines to diversify into preventive and lifestyle health solutions. USV has built a strong six decade presence in India’s pharmaceutical sector, particularly in oral anti-diabetic and cardiovascular therapies, with brands such as Glycomet GP, Ecosprin, and Roseday. It is also the exclusive India partner for Sebamed.
The move signals USV’s long-term strategy to capture growth in India’s expanding wellness economy, where consumers are increasingly prioritising immunity, nutrition, and preventive care.
Financial Snapshot and Growth Outlook
Wellbeing Nutrition reported revenue of around ₹170 crore in FY25 while posting a loss of approximately ₹30 crore. The company claims 120% growth over the past two years and is targeting revenue of over ₹450 crore by FY27.
According to startup intelligence data, the brand has raised close to $14 million to date, including a $10 million Series B round in December 2022 led by Fireside Ventures and Hindustan Unilever (HUL).
As part of the transaction:
- HUL will exit its entire 19.8% stake for about ₹307 crore
- The exit delivers over 4X returns on its ₹70 crore investment
- Fireside Ventures and other early investors are expected to partially dilute their holdings
FMCG and Pharma Consolidation Accelerates
The deal reflects a broader consolidation wave in India’s D2C and wellness space. Recently, Marico acquired a 60% stake in plant-based protein startup Cosmix at a ₹375 crore valuation. Last year, Hindustan Unilever acquired skincare brand Minimalist at a pre-money valuation of ₹2,955 crore.
As legacy pharmaceutical and FMCG giants pivot toward digital-first health and wellness brands, acquisitions like USV–Wellbeing Nutrition highlight a structural shift toward integrated healthcare ecosystems.
USV’s acquisition positions it at the intersection of prescription medicine and preventive nutrition a space expected to see sustained double digit growth over the next decade.
Follow Startupbydoc for daily startup insights, funding news, IPO analysis, and business breakdowns.