Supply chain robotics technology company Unbox Robotics has raised $28 million (around ₹235 crore) in a funding round led by ICICI Venture, as the startup looks to expand its engineering capabilities and accelerate global growth.
The round, comprising a mix of primary and secondary capital, also saw participation from RedStartLabs (a subsidiary of Info Edge), F Prime, 3one4 Capital, Navam Capital, Force Ventures, and other existing investors.
The Pune-based company had earlier raised $14.1 million from 3one4 Capital and others.
Capital to fuel product development and global expansion
According to the company, the fresh capital will be used to expand its engineering team, accelerate product development, and strengthen its market presence across India and international markets. A portion of the secondary capital will also be utilised to provide liquidity to employees through Unbox Robotics’ ESOP programme.
Founded in 2019 by Pramod Ghadge and Shahid Memon, Unbox Robotics builds AI-powered, software defined vertical robotic parcel sortation systems for e-commerce and logistics players.
Focus on space efficient automation
Unbox Robotics’ systems leverage proprietary Swarm Intelligence to enable space-efficient warehouse automation. The company claims its solutions require 50–80% less area than conventional systems, while delivering up to three times higher productivity and more capital efficient operations, especially during peak demand periods.
The company primarily serves customers in the e-commerce, retail, and logistics sectors.
Strong traction in Western markets
Unbox Robotics has established a growing international footprint, with active deployments across Spain, Italy, the Netherlands, and Belgium. It is also in the process of closing a deal in Poland. In the US, the company is preparing for its first large-scale deployment with a third-party logistics player.
To date, Unbox Robotics has deployed around 500 robots across warehouses globally.
According to the company, nearly 96% of its revenue over the past 12 months has come from Western markets, with India contributing around 4%.
Flexible business model and future growth
Unbox Robotics operates on a hybrid model, offering both upfront robot sales and a Robot-as-a-Service (RaaS) subscription model, allowing customers flexibility in adoption.
Beyond e-commerce and retail, the startup is also exploring opportunities in pharmaceutical manufacturing as a potential future growth segment.
The sector has seen rising interest as logistics and supply chain players increasingly adopt automation to improve efficiency and manage scale. Other companies operating in the broader robotics and automation space include CynLr, General Autonomy, Manav, and Ati Motors.
Follow Startupbydoc for daily startup insights, funding news, IPO analysis, and business breakdowns.