Petcare startup Supertails reported a 68% year-on-year surge in operating revenue in FY25, crossing the ₹100 crore milestone. However, continued investments in growth and expansion led to a 28% increase in net losses during the fiscal year ended March 2025.
According to filings with the Registrar of Companies (RoC), Supertails’ revenue from operations rose to ₹108.3 crore in FY25 from ₹64.6 crore in FY24.
Products Remain Core Revenue Driver
Founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails operates as a full-stack digital platform for pet care. The app offers over 30,000 products across pet food, treats, accessories, healthcare items, and essentials.
Product sales contributed nearly 95% of operating revenue, amounting to ₹102.5 crore in FY25. Veterinary services including consultations, grooming, vaccinations, and preventive care generated ₹2.65 crore during the year. Additional revenue came from franchise fees and ad monetisation.
The company also recorded ₹5 crore in non-operating income from interest and investment gains, taking total income to ₹113.3 crore.
Rising Costs Impact Profitability
Cost of materials remained the largest expense, accounting for 50% of total expenditure and rising 45% to ₹83.3 crore. Employee benefit expenses increased 15% to ₹25.3 crore.
Marketing and advertising spend rose 37% to ₹22.9 crore as the company invested in customer acquisition. Other operational overheads, including shipping, warehousing, legal, and software costs, added ₹34.3 crore.
Overall expenses increased 53% to ₹165.8 crore in FY25.
As a result, net losses widened to ₹52.5 crore from ₹41 crore in FY24. EBITDA margin stood at -48.9%, while ROCE was -52.58%. On a unit basis, Supertails spent ₹1.53 to earn one rupee of revenue.
Outlook
The Bengaluru-based company held ₹39 crore in cash and bank balances as of March 2025. Supertails has raised approximately $51 million to date, including a $30 million round led by Venturi Partners.
While revenue momentum remains strong, improving operating leverage and optimising cost structures may be critical as competition intensifies in India’s growing pet care market.
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