Short learning video platform Seekho reported explosive revenue growth in FY25 but also significantly increased spending on marketing to scale its user base. The Bengaluru based company generated ₹141.5 crore in operating revenue while spending ₹134.2 crore on advertising and marketing during the fiscal year ended March 2025.
According to financial statements filed with the Registrar of Companies (RoC), Seekho’s operating revenue surged 12.3X year-on-year, rising from ₹11.5 crore in FY24 to ₹141.5 crore in FY25.
Subscription-Led Revenue Model
Founded in 2020, Seekho operates a short learning video platform that offers bite sized educational content across English, Hindi, and other regional languages. The platform covers topics including business skills, technology, government exam preparation, personal development, and app tutorials.
Subscription income remained the primary revenue driver for the company, with a smaller portion coming from advertising. Seekho also reported ₹1.9 crore in non-operating income from interest on bank deposits, taking its total income to ₹143.5 crore in FY25.
Marketing Push Drives Expenses
Marketing and advertising were the largest expenses for the company, accounting for about 75% of total costs. The company spent ₹134.2 crore on marketing in FY25, an increase of more than 11.5X compared to ₹11.6 crore in FY24.
Employee benefit expenses rose to ₹23.4 crore during the year, including ₹14.3 crore in Stock Appreciation Rights (SARs), which are non-cash expenses. Content creation costs also increased sharply to ₹10.4 crore as Seekho expanded its content library.
Overall, total expenses jumped more than 9X to ₹179.2 crore in FY25 from ₹19.4 crore in FY24.
Losses Widen Despite Strong Growth
Despite the significant rise in revenue, aggressive marketing spending pushed Seekho’s losses to ₹38.8 crore in FY25. The company reported an EBITDA margin of -26.55% and ROCE of -63.62%.
On a unit basis, Seekho spent ₹1.27 to generate every rupee of revenue.
Funding and Investor Backing
Seekho has raised around $40 million in funding from investors including Lightspeed Venture Partners, Elevation Capital, and Bessemer Venture Partners.
In September 2025, the startup raised $28 million at a $180 million valuation, signalling strong investor confidence in the edutainment driven learning platform.
With aggressive marketing led growth and a wide content portfolio, Seekho is positioning itself as a mass market learning platform often described as a “Netflix for learning.” However, sustaining growth while improving profitability will remain a key challenge in the coming years.
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