Clean Beauty Brands Are Moving Beyond Niche Appeal India’s beauty and personal care market is seeing a shift from celebrity-led hype to ingredient transparency and science-backed formulations. As consumers become more aware of toxins, allergens, and long-term skin impact, clean beauty brands are transitioning from niche positioning to mass-premium categories, drawing interest from strategic global … Continue reading Secret Alchemist Raises $3 Mn Led by Unilever Ventures