Creators replace celebrities, UPI dominates payments, and video-led research reshapes consumption beyond metros India’s consumption growth is decisively shifting beyond metros, with Tier 2, Tier 3 cities and small towns emerging as the country’s next demand engine. This transformation is at the heart of Beyond Metros: The Real Story of Bharat’s Next 500 Million, a … Continue reading Rukam Capital Study Reveals WhatsApp Dominates Digital Life in Bharat