Rediff.com India has received final approval from the National Payments Corporation of India (NPCI) for its Third-Party Application Provider (TPAP) licence, enabling the company to roll out its digital payments platform, RediffPay.
Following the approval, the company has initiated Closed User Group (CUG) testing, a mandatory step before full-scale entry into the Unified Payments Interface (UPI) ecosystem. With this, Rediff formally joins India’s rapidly expanding digital payments landscape.
According to the company, RediffPay is being positioned as a financial-wellness-focused UPI app, combining standard UPI functionalities with tools designed to encourage saving, investing, and responsible access to credit. In addition to routine UPI services such as bill payments, mobile recharges, and interoperable peer-to-peer transfers, the platform will offer access to curated financial products including equities, mutual funds, fixed deposits, and recurring deposits.
RediffPay will also support Credit Line on UPI, allowing users to access short-term credit directly through the payments interface. The company said this feature is expected to improve access to formal credit, particularly in Tier-2, Tier-3, and smaller towns, where penetration of traditional banking products remains limited.
On the merchant side, Rediff plans to onboard small, micro, mid-sized, and large businesses across India by offering UPI QR-code-enabled POS solutions. The platform aims to integrate merchant credit demand within its UPI ecosystem, creating additional use cases beyond payments.
Rediff.com India is a subsidiary of Infibeam Avenues, which acquired a controlling stake in Rediff in 2024 and has since increased its shareholding to 82%. The company plans to leverage its existing base of over 60 million unique visitors and email users, while offering multilingual UPI services and DPDP Act-compliant localised email solutions.
With RediffPay, the company is targeting the next wave of India’s digital adoption, aiming to reach over 250 million new users as UPI continues to evolve beyond payments into a broader financial services platform.
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