In a major push for India’s regional sports scene, Atlanture Sports, co-founded by television personality Rannvijay Singha and entrepreneur Shubham Choudhary, has raised ₹21 crore in strategic funding from Hindustan Media Ventures Ltd (HMVL), part of the HT Media Group.
The investment, executed through HT AdVentures, began with ₹10.5 crore already disbursed. The funds are set to elevate Real Kabaddi League (RKL)—Atlanture’s flagship property—into a high-impact, nationwide, and international sports platform.
What sets Atlanture apart?
Unlike conventional sports businesses, Atlanture Sports is building an integrated sports ecosystem. From Pay & Play arenas, league operations, and athlete management to certified sports education and global event execution, the startup is modernizing how India engages with sports.
Already operating in India and the UAE, the startup is preparing for Season 4 of the Real Kabaddi League, with player selection trials across 10+ Indian states. Additionally, it plans to host an international edition of the league in Dubai, marking a significant milestone for homegrown Indian sports.
“This investment isn’t just financial backing—it’s validation of our mission to build a global sports brand rooted in Indian identity,” said Shubham Choudhary, CEO of Atlanture Sports.
Rannvijay Singha emphasized that the partnership with HT Media allows the league to scale its reach and bring visibility to grassroots sports.
Anirudh Singhal, Head of HT AdVentures, called Atlanture “a standout player combining grassroots vision with sharp execution.”
With strong investor support and celebrity backing, Atlanture Sports is positioning the Real Kabaddi League as the next big force in the global sports industry.
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