Omnichannel beauty and personal care platform Purplle delivered a standout performance in FY25, more than doubling its operating revenue while significantly narrowing losses, underscoring the scale it has achieved over the past five years.
According to consolidated financial statements filed with the Registrar of Companies (RoC), Purplle’s revenue from operations rose to ₹1,367 crore in FY25, up from ₹680 crore in FY24. The latest numbers mark a sharp inflection in the company’s growth journey, with operating revenue expanding over 10x since FY21, when it stood at ₹128 crore.
Founded in 2012, Purplle operates a dual business model comprising a third-party beauty marketplace and a rapidly expanding portfolio of private labels, including Faces Canada, Good Vibes, Alps Goodness, Carmesi and DermDoc. The platform serves more than 10 million monthly active users and is supported by nearly 20,000 offline touchpoints across India.
Private Labels Drive Growth
Owned brands emerged as the primary growth engine in FY25, contributing 82.5% of operating revenue. Income from this segment surged four-fold to ₹1,129 crore. In contrast, marketing income from third-party brands declined 22.2% to ₹225 crore, reflecting a strategic tilt towards higher-margin private labels.
Including ₹45 crore in other income, largely from interest, Purplle’s total income stood at ₹1,409 crore for the year.
Costs Rise, Margins Improve
On the cost side, procurement expenses increased 5.6x to ₹671 crore, in line with higher product sales. Advertising spend remained significant at ₹218 crore, while transportation costs stood at ₹100 crore. Overall expenses rose 74% to ₹1,478 crore.
Despite this, unit economics improved, with Purplle spending ₹1.08 to earn every rupee of operating revenue. EBITDA margin improved to -7%, while ROCE stood at -4.1%. The company closed FY25 with ₹273 crore in cash and bank balances.
IPO Readiness in Sight
Purplle has raised over $500 million to date, including a $180 million Series F round led by a subsidiary of Abu Dhabi Investment Authority, with backing from Premji Invest and Blume Ventures.
With revenues approaching levels seen by Nykaa ahead of its IPO, Purplle appears increasingly well positioned for a public listing, provided cost controls continue to tighten at scale,
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