Homegrown beer startup Proost delivered a strong performance in FY25, crossing the Rs 100 crore revenue milestone while also achieving EBITDA breakeven, marking a key inflection point in its growth journey.
According to a company release, Proost’s revenue from operations jumped 174% year-on-year to Rs 115 crore in FY25, up from Rs 42 crore in FY24. The sharp increase was driven primarily by a significant expansion in sales volumes during the year.
Proost said its sales volume rose from 2.5 lakh cases in FY24 to 8 lakh cases in FY25, reflecting deeper market penetration and improved distribution across key regions. The performance positions Proost among the fastest-growing domestic beer brands in India’s competitive alco-bev market.
Commenting on the milestone, Tarun Bhargava, CEO and co-founder of Proost, said the transition from Rs 42 crore to Rs 115 crore in revenue while reaching EBITDA breakeven validates the company’s capital-efficient approach. He added that the results demonstrate that a scalable beer brand can be built sustainably in India without excessive cash burn.
The company attributed its EBITDA breakeven to tight cost controls and operational discipline. Marketing and brand spends were kept below 2% of revenue, while a lean organisational structure helped limit employee-related expenses. This focus on cost efficiency enabled Proost to scale volumes without proportionate increases in operating costs.
According to data from TheKredible, Proost has raised $8 million in funding to date. Its investors include Dauble Pte, UMJD Family, Dev Punj and Manshi Parashar.
Proost’s performance comes at a time when several early players in India’s craft and premium beer segment are reassessing strategies amid regulatory disruptions and rising costs. Notably, Bira 91 has scaled back operations and deferred IPO plans after facing pressure on sales and financials across multiple states.
Proost currently competes with brands such as Simba, Maka Di, Arbor Brewing Company, Kati Patang and Witlinger, as competition in the premium beer category continues to intensify.
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