Bootstrapped herbal wellness brand Blue Tea reported a 46% year-on-year rise in operating revenue to ₹37 crore in the fiscal year ended March 2025, while remaining profitable. The company is now projecting ₹65 crore in revenue for FY26, signalling continued momentum in India’s fast-growing wellness beverage market.
Speaking about the performance, co-founder Nitesh Singh said the growth was driven by higher order frequency and deeper channel penetration. The brand also recorded a 68% increase in annual recurring revenue (ARR), reflecting stronger repeat consumption. India contributed nearly 80% of total revenue, with international markets accounting for the rest.
While profit saw a marginal dip due to short-term headwinds in the US market, the standalone India business posted a 75% year-on-year rise in net profit, underscoring strong domestic demand.
Quick Commerce and Non-Metro Expansion Drive Scale
Blue Tea has built a customer base of over 25 lakh consumers, indicating growing brand recall in the herbal and caffeine free beverage category. Notably, 59% of domestic sales now originate from non-metro and non-tier I cities, reflecting expanding adoption beyond urban centres.
The company’s direct-to-consumer website contributed around 50% of India revenue as of December 2025. Quick commerce has emerged as a breakout growth channel in FY25, with the brand reporting a 20X surge over the past six months across platforms such as Blinkit, Flipkart (Minutes), Amazon (Now), and Zepto.
Currently, Blue Tea sells approximately 5,200 units per day across channels. Over the last three years, India sales have increased 20X.
Long-Term Vision
Operating in an estimated $6 billion wellness beverage market, Blue Tea follows a farm-to-cup sourcing model, working with over 600 farmers to ensure quality and margin discipline.
Having already clocked ₹52 crore in revenue by January in the ongoing fiscal, the company is targeting over 60% year-on-year growth in FY26. Over the next three years, Blue Tea aims to scale to ₹350 crore in revenue, driven by distribution expansion and repeat-led growth rather than discount-heavy strategies.
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