OOTER Set to Transform India’s $2.2B Outdoor Advertising Industry with Digital
Marketplace for Hoardings and Billboards
New Delhi, India – September 2025 – OOTER. announced the pre-launch of its flagship
product, OOTER, a groundbreaking AdTech mobile application designed to digitize and
streamline the process of booking hoardings and billboards in India.
With India’s out-of-home (OOH) advertising industry valued at $2.2 billion, the sector
continues to operate in a largely offline, fragmented, and middlemen-driven manner.
Vendors face limited visibility for their inventory, while advertisers struggle with
transparency, inflated costs, and time-consuming manual processes. OOTER is solving this
long-standing problem by creating India’s first digital marketplace for outdoor advertising.
About OOTER
OOTER is a mobile-first marketplace that connects hoarding and billboard vendors directly
with advertisers and marketers. The platform eliminates middlemen, reduces price
markups, ensures transparency, and saves significant time for both vendors and
advertisers.
- For Vendors: A hassle-free platform to list hoardings, manage availability, and receive
payments digitally — unlocking greater visibility and revenue opportunities. - For Advertisers: A seamless way to search by location, Check prices, view availability, and
book outdoor ad spaces instantly — just like booking a cab or ordering food online.
The Vision Behind OOTER
OOTER was founded by Bharat Rana (CEO), Aayush Sharma (COO), Ajay Singh (CTO), and
Dheeraj Trivedi (Head of Partnerships). Together, the team brings deep expertise in
advertising, technology, and partnerships, united by a vision to digitize and democratize
India’s OOH industry.
“Outdoor advertising is one of the oldest and most trusted mediums, yet it remains stuck in offline processes. With OOTER, we want to give vendors the visibility they deserve and
advertisers the transparency they demand. This is a step toward making outdoor
advertising smarter, faster, and future-ready,” said the founding team.
Recent Developments - MVP Launch: OOTER has successfully completed its Minimum Viable Product (MVP), with
early demonstrations already generating excitement among industry stakeholders. - Vendor Webinars: The team has conducted vendor onboarding webinars to educate
hoarding providers on how to digitize their inventory and leverage OOTER for growth. - Vendor Registrations: Starts in 4th Week of September 2025, vendors will be able to
register and list their hoardings and billboards on the platform. - Upcoming App Launch: The OOTER app will officially be available with all features for
download on the Google Play Store in the 8th Oct 2025, giving advertisers direct access to
listed outdoor advertising inventory.
Future Roadmap
While the initial focus is on hoardings and billboards, OOTER’s roadmap includes expanding
into: - DOOH Screens
- Bus Shelters
- Metro Advertising
- Airports
- Malls & Retail Spaces
By doing so, OOTER aims to become India’s largest OOH AdTech platform, covering the
entire spectrum of outdoor advertising formats.
Why OOTER is a Game-Changer - First-mover advantage in digitizing OOH bookings at scale.
- Transparency & fair pricing by cutting out middlemen.
- Vendor empowerment through digital listings and wider advertiser reach.
- Scalable, asset-light model that allows rapid expansion.
- Alignment with digital adoption trends in India’s advertising ecosystem.
About Adbook Communication Pvt. Ltd.
Adbook Communication Pvt. Ltd. is a marketing and communication company serving over
100 clients across India. With expertise in both traditional and digital advertising, Adbook
has consistently focused on innovation, transparency, and efficiency in marketing services.
OOTER represents the company’s vision to extend its impact into the AdTech space.
transforming the way outdoor advertising is bought and sold.
With strong vendor interest, growing advertiser demand, and an ambitious roadmap,
OOTER is positioning itself as the future of outdoor advertising in India.
For media enquiries, partnerships, or more details about OOTER, please contact:
Email: info@ooterapp.in
Website: www.ooterapp.in