In late 2024, from a small corner of Lucknow, a beauty movement quietly began. What started
as a personal obsession—over 300 bottles of nail paint—soon transformed into Nailorgeous, a
premium reusable press-on nails brand redefining how women across India experience beauty.
Founded by Sanchita Khare, Nailorgeous was built without an MBA, fashion degree, or
external funding—just creativity, corporate discipline, and an unwavering belief that beauty is
more than skin deep. “I’ve always believed nails are more than beauty—they’re therapy,
self-expression, and courage, captured in a form you carry at your fingertips,” she says.
Today, Nailorgeous is more than a brand , it’s a movement of self-love, bold femininity, and
unapologetic confidence.
What Sets Nailorgeous Apart
Unlike most beauty labels, Nailorgeous is built on co-creation with its customers. Every set is
a collaborative journey:
● Perfect Fit: Guided sizing rituals for a custom feel.
● Customer Input: Clients review palettes & designs before production.
● Pre-Shipment Preview: Final images shared before dispatch.
● Luxury Packaging: Each box includes a Nail Essentials Kit for a salon-like finish in 5
minutes.
This process makes every set not just nails, but a personal, emotional experience.
Milestones in Under a Year
● 6,000+ nail boxes delivered.
● 200+ 5-star reviews on Google.
● Official Nail Styling Partner at Voguestar Miss India 2025.
● Celebrity clientele including Chahat Pandey, Nidhi Kaushik & Dimple Patel.
Gifting partner with SRCC Delhi, NIFT Mumbai, IIM Lucknow, and DU colleges.
● Featured on Radio City 91.1 FM, Lifestyle Magazine, The Entrepreneurs of India,
Professional Beauty India , Apana Lucknow News and Girl Power Talk
● Links are as below:
Radio City 91.1 FM https://www.instagram.com/p/DOBLo7cCdFX/
● “Lifestyle Magazine” fashion platforms for bringing luxury, convenience, and emotion together
● Professional Beauty of India an article that narrates from Passion to Purpose ~ Nailorgeous
Story
● “The Entrepreneurs of India an article “Nailprenuer Journey of Nailorgeous ~Passion to
Purpose”
● Girl Power Talk : People whom we admire “Nailorgeous “How Sanchita Khare Turned Sleepless Nights into a Beauty Brand That Empowers
● Apna Lucknow News Highlight Nailorgeous Apna Lucknow New
Customer Stories That Inspire
The true power of Nailorgeous lies in its community.
A Pune student wore Nailorgeous nails to her placement interview. “These nails gave me the
courage to walk in bold and unapologetically myself.” She got the job.
A young mother from Ahmedabad shared, “Wearing Nailorgeous made me feel glamorous again without salon hours. My husband noticed the glow instantly.”
One of the most special moments came from a Maharashtrian bride-to-be, who wanted her
nails to reflect her rituals. Nailorgeous crafted a 3D nail art set with traditional motifs, which
she described as “carrying my culture and blessings into a new life.”
From interviews to weddings, customers call Nailorgeous “therapeutic,” “empowering,” and “aconfidence boost.”
The Founder’s Journey
Sanchita’s path was anything but linear. With no business degree, she built Nailorgeous on grit, empathy, and a belief in doing the “harder right” over the “easier wrong.”
That spirit now defines the brand. Nailorgeous isn’t just about nails—it’s about redefining
beauty as confidence, resilience, and self-love. “Every box we send out is more than a
product. It’s confidence delivered at your doorstep,” says Khare.
Looking Ahead
With marketplace presence on Amazon and Flipkart, a loyal offline and online community, and growing collaborations, Nailorgeous is emerging as one of India’s most promising beauty
startups.
Instagram: @nailorgeous
Email: nailorgeous@gmail.com