Fashion and lifestyle major Myntra has partnered with the founders of SUGAR Cosmetics to launch Molten Beauty, a new-age beauty brand built for Gen Z. Positioned at the intersection of skincare and makeup, the brand combines Myntra’s ecommerce scale with SUGAR’s product innovation to capture India’s fastest-growing consumer segment. Launch Snapshot Skin-First Philosophy Unlike traditional … Continue reading Molten Beauty Launch: Myntra’s Big Bet on Skincare-First Makeup