Bihar-based FMCG startup Mithila Foods has raised ₹1.5 crore in seed funding from AJVC, the investment firm founded by venture capitalist Aviral Bhatnagar. The fresh capital will help the brand expand its distribution, strengthen supply chains, and introduce new categories rooted in regional food traditions.
A Startup Born from Bihar’s Kitchens
Founded in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods is on a mission to make Bihar’s authentic food products accessible nationwide. Its portfolio already includes sattu, roasted chana, makhana, and katarni chuda—staples of the Mithila and Bihar region.
Within just five months of operations, the startup has scaled rapidly, clocking ₹3 crore in annualized revenue, over 20 SKUs, and a customer base exceeding 25,000 buyers across 4,000 pin codes.
From Dumka to Nationwide Reach
Starting out from a warehouse in Dumka, Mithila Foods has quickly built a strong distribution network. The brand sells through Amazon, Flipkart, and other e-commerce platforms, while also expanding into offline retail across tier-I and tier-II cities.
Backing from AJVC
AJVC typically invests ₹1.5 crore for a 9% equity stake in early-stage ventures. So far, it has funded nine startups across AI, consumer brands, and B2B technology. With its ₹100 crore fund closed in March 2025, AJVC has committed to backing promising companies from underrepresented regions, including Assam, Bihar, and Jharkhand.
The Bigger Picture
With rising demand for regional and healthy food products, Mithila Foods is well-positioned to capture both local and pan-India markets. This funding round not only validates the startup’s growth potential but also highlights how Bihar’s food heritage is gaining a national identity through modern FMCG branding.
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