MeMeraki, India’s largest culture-tech platform enabling technology-led market access for traditional Indian arts and crafts, has secured a ₹1 crore investment from four Sharks on Shark Tank India. The deal saw participation from Varun Alagh, Namita Thapar, Kunal Bahl, and Viraj Bahl, marking a rare multi-Shark endorsement for a heritage focused, impact driven startup.
Founder and CEO Yosha Gupta entered the Tank seeking ₹50 lakh for 1.67% equity. Following strong interest from the panel, the Sharks collectively closed a ₹1 crore deal for 4% equity, valuing the company at ₹25 crore post-money. The investment signals confidence in MeMeraki’s ability to scale a culture-first business through structured execution and technology integration.
Scaling Heritage Through Technology and Enterprise
Founded in 2019, MeMeraki operates at the intersection of heritage, technology, and commerce. The platform connects over 500 master artisans across 300+ traditional Indian art forms with global audiences spanning more than 40 countries.
Its business model blends curated online learning, handcrafted product sales, and a fast growing enterprise vertical. The enterprise arm delivers large-scale installations, murals, brand campaigns, and cultural advisory projects for corporates and public institutions, emerging as a key revenue driver. Currently, the company operates on a 60% consumer and 40% enterprise revenue mix and has achieved profitability in the current financial year.
The newly raised capital will be deployed to strengthen MeMeraki’s technology infrastructure, expand enterprise partnerships, and deepen artisan engagement through structured onboarding, research-led documentation, and design interventions.
Building a ₹100 Crore Culture-Tech Business
Over the past five years, MeMeraki has executed projects for organisations including GMR Hyderabad Airport, the Ministry of Culture, Science City Kolkata, and Apollo Hospitals. The company has previously raised strategic funding from Suzuki-backed Next Bharat Ventures and other institutional and angel investors.
With the Shark Tank investment, MeMeraki aims to build a ₹100 crore plus business over the next four to five years, driven by enterprise expansion, global consumer demand, and deeper public and private sector collaborations.
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