India’s largest online travel platform, MakeMyTrip, has announced a collaboration with OpenAI to strengthen AI-led travel discovery and capture high intent conversational travel queries.
Under the partnership, MakeMyTrip will integrate OpenAI’s application programming interfaces (APIs) to power new artificial intelligence features within its app. The integration is designed to help travellers move seamlessly from conversational inspiration to confirmed bookings through the company’s generative AI assistant, Myra.
From Conversation to Booking
The collaboration aims to position MakeMyTrip at the centre of AI-driven travel planning journeys. By translating conversational queries into structured, transaction ready options across flights, hotels, and ancillary services, the platform seeks to convert intent into bookable outcomes more efficiently.
This marks a shift from traditional search based discovery to active participation in AI-led planning, where users can describe their preferences in natural language and receive personalised itineraries and recommendations.
Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, said the integration ensures that conversational discovery becomes directly linked to real-time inventory and bookings. He noted that anchoring AI capabilities in proprietary travel data allows the platform to deliver personalised, scalable outcomes rather than just inspiration.
Oliver Jay, Managing Director, International at OpenAI, said the collaboration is intended to make travel planning more intuitive and conversational, replacing traditional filtering methods with intelligent recommendations tailored to user intent.
Myra’s Growing Adoption
MakeMyTrip has been investing in AI and machine learning for several years, embedding intelligence across the entire travel lifecycle. Its proprietary models, built on large language architectures and travel intent data, power Myra, the company’s AI-driven planning assistant.
According to the company, Myra currently handles over 50,000 conversations daily across multiple languages, including Hindi, Bengali, Tamil, Telugu, Marathi, Kannada, Malayalam, and English.
More than 45% of queries originate from Tier-II and smaller cities, with voice-led interactions significantly higher in non-metro markets. The platform’s vernacular voice capabilities are aimed at expanding digital travel access across diverse user segments.
With this partnership, MakeMyTrip is looking to deepen its role in AI-powered consumer journeys, transforming conversational travel queries into real time, bookable experiences at scale.
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