Peak XV and Tiger Global-backed Kutumb has entered the Indicorn club after reporting profitability in FY25, supported by a sharp rise in subscription revenue from its flagship app, Crafto. The Bengaluru based social media startup recorded a 2.7X jump in operating scale during the fiscal year ended March 2025, marking a significant milestone in its growth journey.
Revenue Surges on Subscription Momentum
Kutumb’s revenue from operations grew 173% year-on-year to ₹128.6 crore in FY25, compared to ₹47.2 crore in FY24, according to filings with the Registrar of Companies (RoC).
Founded in 2020, Kutumb operates a multilingual community-driven social platform portfolio spanning social networking, astrology, lifestyle, and utility apps. Its key products include Crafto, Zuno, Tarot99, Astro99, Digi God, Piku, and Digital Baby.
The company generates revenue primarily through subscription models and advertising services. The strong growth in FY25 was largely driven by higher subscription income from Crafto, a content creation app that enables users to design and share personalised quotes and regional-language greetings across platforms such as WhatsApp.
In addition to operating revenue, Kutumb earned ₹18 crore in non-operating income, including interest income, taking its total income to ₹146.7 crore for the year.
Costs Rise, But Profitability Achieved
Advertising and promotional spending remained the largest expense head, accounting for over 62% of total costs at ₹84.6 crore, reflecting a 2.8X increase over FY24.
Employee benefit expenses rose 2.4X to ₹27.7 crore, including ₹11.63 crore in ESOP and ESPP related non-cash expenses. Technology infrastructure costs also increased 15% to ₹18 crore.
Overall expenditure doubled to ₹135.8 crore in FY25 from ₹63 crore in FY24. However, revenue growth outpaced expenses, enabling the company to post a net profit of ₹12 crore, compared to a loss of ₹3 crore in FY24.
Indicorn Status and Financial Position
With annual revenue exceeding ₹100 crore and achieving profitability, Kutumb now qualifies as an “Indicorn” a term coined by Titan Capital for profitable Indian startups at scale.
As of March 2025, Kutumb’s current assets stood at ₹150.5 crore, including ₹10.5 crore in cash and bank balances. On a unit basis, the company spent ₹1.06 to earn one rupee of operating revenue.
Kutumb has raised approximately $28.5 million to date from investors including Peak XV Partners, Quiet Capital, Rocketship.vc, and Tiger Global. It was last valued at around $170 million following its Series A round in 2021.
The company has also recently diversified into online dating with the launch of Polo, a dedicated gay dating app, signaling continued category expansion beyond its core social ecosystem.
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