KiranaPro, a quick commerce platform integrated with the Open Network for Digital Commerce (ONDC), has acquired augmented reality startup Likeo in an all-stock transaction valued at $1 million. The move is aimed at enhancing BLACK, KiranaPro’s fashion-focused app built for Gen Z shoppers, with virtual try-on capabilities across categories including apparel, jewellery and eyewear.
The acquisition brings Likeo’s visual computing and AI-led trial room experience into the BLACK app interface, making it the first in India to offer integrated, AI-powered virtual fittings. The feature is expected to roll out to users in phases over the coming weeks, beginning with early access for fashion and accessories.
The startup said it intends to blend visual discovery with personalisation to reduce product returns and increase customer satisfaction. As part of the deal, Likeo’s founder and chief executive Saurav Kumar will join KiranaPro’s leadership team to lead initiatives across AI and visual computing — areas KiranaPro sees as central to BLACK’s growth.
“BLACK is not just an app — it’s a cultural movement,” said Deepak Ravindran, founder and CEO of KiranaPro. “Likeo’s tech allows us to give users a mirrorless shopping experience that’s deeply personal, fun, and frictionless. With Saurav joining us, we’re doubling down on AI and visual intelligence to redefine how Gen Z discovers and shops online.”
KiranaPro, founded by Ravindran, operates on a no-commission, ad-led model and offers 10-minute delivery services to kirana stores. The startup has positioned itself as a tech-first enabler for neighbourhood retailers, while simultaneously building direct-to-consumer interfaces like BLACK for vertical commerce.
Likeo began as a personalised shopping platform for Gen Z, combining AI stylists and fast delivery with virtual fitting room capabilities. Its integration into BLACK aligns with a growing demand for more interactive and expressive online retail environments, particularly among younger consumers accustomed to video-first and image-rich digital interactions.
“This partnership gives us the platform to reach a larger audience,” said Kumar. “We’ve always believed virtual try-on can remove hesitation and bring confidence to the online purchase journey. With BLACK, we finally have a canvas to scale this to millions — making shopping more playful, expressive, and real.”
It plans to expand the Likeo-powered feature set across more verticals in the coming months.
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