Kashi Priya, a new food and beverage company rooted in the rich culinary heritage of Varanasi, has officially launched, offering a range of handcrafted pickles, desi ghee, and organic products. Founded in 2020, Kashi Priya distinguishes itself by empowering rural women artisans, ensuring that every jar is made with love and contributes to community upliftment.
The company’s commitment to 100% natural ingredients, traditional methods, and chemical-free production resonates with health-conscious urban consumers seeking authentic
and ethically sourced food.
Inspired by the founder’s deep connection to Varanasi and a desire to support women’s empowerment post-COVID, Kashi Priya bridges the gap between traditional culinary practices and modern consumer preferences.
The company partners directly with women in rural communities, providing them with
fair wages, skill development opportunities, and a platform to showcase their culinary expertise. This model not only preserves traditional recipes but also fosters economic independence and social mobility.
Kashi Priya’s product range boasts a diverse selection of pickles, including homemade
mango pickle, red chilli, green chilli, garlic, lemon, and mixed vegetable, each crafted using time-honoured techniques and the freshest locally sourced ingredients. Complementing the pickle collection are premium cow and buffalo desi ghee, known for their rich flavour and nutritional benefits.
The company also offers a selection of organic products, such as jaggery and honey.
further emphasising its commitment to natural and wholesome foods. honey.
Quality is paramount at Kashi Priya. All products are made using 100% natural ingredients, free from preservatives and artificial chemicals. The company adheres to traditional methods of food preparation. ensuring that each product retains its authentic flavour and nutritional value.
This commitment to quality not only satisfies discerning consumers but also supports sustainable agricultural practices and environmental stewardship.
Kashi Priya’s connection to Varanasi’s cultural and food heritage is deeply ingrained in its identity. The company sources ingredients from local farmers and utilises traditional recipes passed down through generations. By preserving these culinary traditions, Kashi Priya aims to
promote the unique flavors of Varanasi and contribute to the preservation of
its cultural heritage.
“At Kashi Priya, we believe that food is more than just sustenance; it’s a connection to our roots and a vehicle for positive change,” says Gaurav Yadav, founder of Kashi Priya. “We are
committed to providing our customers with authentic, high-quality products while empowering rural women and preserving the rich culinary heritage of Varanasi. Every purchase is a step towards building a more equitable and sustainable future.”
Next Steps:
Discover the authentic flavours of Kashi Priya and support women’s empowerment. Visit our website at https://kashipriya.com to explore our product range and learn more about our mission. Follow us on social media @kashipriyaindia for updates, recipes, and behind-the-scenes glimpses into our journey.
About the Company:
Established in 2020, Kashi Priya is a food and beverage company dedicated to providing authentic, handcrafted products while empowering rural women in Varanasi. The company’s mission is to preserve traditional culinary practices, promote sustainable agriculture, and create economic opportunities for marginalised communities.