New Delhi, November 2025:
Aakriti Cables, a trusted name in the wire and cable industry, proudly introduces its flagship brand Jiva Cab, designed to deliver premium-quality electrical wiring solutions for homes, buildings, and industries. With its tagline “Powering Homes & Industry”, Jiva Cab represents safety, reliability, and long-term performance.
Manufactured using 99.97% pure electrolytic-grade copper and HRFR (Heat & Flame Retardant) insulation, Jiva Cab wires are engineered to ensure maximum safety, high conductivity, and durability under all conditions. The brand offers a complete range including House Wires, Industrial Cables, Automotive Wires, and Flexible Multicore Cables, catering to domestic and commercial sectors.
Speaking about the launch, Sparsh Jain, Founder of Jiva Cab, said:
“Our vision is to make every home and business safer with high-quality Indian-made cables that people can trust. Jiva Cab stands for safety, strength, and superior engineering — wires that protect, perform, and last.”
With a growing dealer network and plans for export expansion, Jiva Cab is fast emerging as one of India’s most promising wire and cable brands. The company is also investing in digital and offline marketing initiatives to build brand visibility and reach across the country.