India’s beverage market is changing rapidly. Younger consumers are increasingly looking for alternatives that deliver the experience of social drinking without alcohol, excess sugar, or artificial ingredients. This shift has opened a new opportunity for ready-to-drink (RTD) mocktails and premium mixers, a category that remains relatively underpenetrated compared to global markets. Amid this transition, PEEYO … Continue reading How PEEYO Is Building India’s Premium Mocktail Brand