India produces nearly 40% of the world’s chillies, including some of the spiciest and most celebrated varieties like Guntur Sannam, Teja, and Bhut Jolokia. Yet, despite this dominance, Indian brands occupy just 2% of the global hot sauce market highlighting a massive untapped opportunity. Much of India’s chilli exports are raw or dried, shipped to … Continue reading How Naagin is Putting Indian Chillies on the Global Map