Groww has received approval from the Securities and Exchange Board of India (SEBI) to operate as an Online Bond Platform Provider (OBPP), marking a strategic expansion of its product suite. The licence enables the investment platform to distribute listed corporate bonds directly to retail investors, strengthening its presence in India’s rapidly growing fixed-income market.
With this approval, Groww can now list, distribute and facilitate transactions in corporate bonds through its app, allowing millions of users to diversify beyond equities and mutual funds. The move aligns with the rising demand for predictable return instruments, especially among new retail investors looking for safer avenues during volatile market cycles.
The development follows Groww’s recent stock market debut, where it listed at a 14% premium over its issue price reflecting strong investor confidence. Financially, the company reported a total income of ₹1,071 crore in the second quarter of the current calendar year, along with a profit after tax of ₹471 crore. However, its customer acquisition cost witnessed a notable rise of 72%, reaching ₹1,374 in H1 FY26 compared to ₹796 a year earlier.
According to NSE data, Groww continues to dominate India’s brokerage landscape with a 26.62% market share, the highest among stockbrokers. In October alone, it added 1.38 lakh active demat accounts, pushing its total to 1.2 crore (12 million).
The SEBI approved bond distribution capability positions Groww to attract a new class of retail investors, enhance user engagement, and further consolidate its leadership in the fintech sector. As corporate bond participation broadens in India, Groww’s expanded offerings could significantly accelerate fixed income adoption among young and first-time investors.
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