The Problem Before the Brand Before Nerige Story became a recognised name, India’s saree market was facing a quiet shift. Designs were becoming faster, trend-led, and algorithm-driven. What was getting diluted was emotion. The familiarity of cotton textures, muted colours, and designs that reminded buyers of their mothers and grandmothers was slowly disappearing. This gap … Continue reading From Corporate Jobs to Cotton Sarees: Building Nerige Story