Frissly began with a simple insight: most packaged foods claiming to be “healthy” were actually full of refined ingredients, synthetic additives, and factory driven processes. Consumers were being sold marketing, not nutrition. This gap inspired Frissly to build a certified organic brand grounded in transparency, clean labels, and kitchen made integrity.
Commitment to Quality, No Shortcuts
From day one, Frissly prioritized quality over speed. Building a certified organic supply chain in India came with hurdles limited certified farms, inconsistent raw materials, and supply volatility. Achieving taste, shelf-life, and affordability without preservatives required over two years of R&D, testing thousands of formulations to uphold the brand’s philosophy.
Organic Certification at the Core
Every product is sourced from certified organic farms and APEDA-recognised producers, adhering to India Organic and Jaivik Bharat standards. Frissly’s kitchens operate under GMP, HACCP, and ISO 22000 frameworks, ensuring hygiene, traceability, and discipline while retaining a kitchen-first approach to preparation.
Clean-Label Commitment
Frissly’s portfolio uses cold-pressed oils, whole grains, and natural sweeteners like jaggery, honey, sugar candy, and coconut sugar. Spices are sourced directly from trusted farmers. No synthetic additives, preservatives, refined oils, flours, or sugars touch their products.
300+ Products, Tailored for India
By merging traditional culinary practices with modern food technology, Frissly offers over 300 certified organic products from fresh batters and everyday staples to snacks, desserts, ready-to-cook meals, chocolates, and ice creams all developed to suit Indian kitchens, tastes, and climates.
Consumer Trust, Not Just Branding
With over 70% repeat orders, Frissly has become synonymous with trust in the certified organic space. Expansion across India’s major cities continues, with the brand anchored in its belief: great food comes from kitchens, not factories, and consumer confidence is earned through certification, transparency, and uncompromising craftsmanship.
Follow Startupbydoc for daily startup insights, funding news, IPO analysis, and business breakdowns.