Fashion supply chain platform Showroom B2B has raised ₹150 crore (approximately $17 million) in a Series A funding round led by Cactus Partners, as it looks to deepen its technology-led sourcing and manufacturing capabilities across India.
The round, comprising a mix of equity and debt, also saw participation from new investor Zephyr Peacock and existing backers Jungle Ventures, Accion Venture Lab, and NBD Ventures. The Gurugram based startup had previously secured $6.5 million in a pre-Series A round in October 2023, led by Jungle Ventures.
Capital to Strengthen Tech-Enabled Sourcing Infrastructure
The fresh funds will be deployed to expand Showroom B2B’s technology driven supply chain network, strengthen enterprise partnerships, and scale manufacturing and sourcing capabilities nationwide.
A portion of the capital will also support platform upgrades aimed at handling more complex sourcing requirements from large format and institutional retail customers. The company is focusing on building deeper integration across procurement, production planning, quality control, and logistics management.
Integrated Design-to-Delivery Model
Founded by Abhishek Dua and Shubham Gupta, Showroom B2B operates as a design-to-delivery apparel sourcing platform, serving organised retailers, apparel brands, and buying houses in India and overseas.
The platform spans multiple categories including denim, knits, woven apparel, and kidswear, combining in-house manufacturing units with a network of audited partner factories. By leveraging data and technology, the company aims to streamline fragmented sourcing processes in India’s apparel manufacturing ecosystem.
Strategic Backing from Cactus Partners
The investment marks the 12th deployment from Cactus Partners’ maiden fund, which announced its final close in February 2024 with a corpus exceeding ₹630 crore. The VC firm has been actively backing growth stage companies across sectors.
With organised retail and global sourcing demand on the rise, Showroom B2B is positioning itself as a key enabler for brands seeking scalable, compliant, and tech-integrated apparel manufacturing solutions in India.
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