EverBrands, the India operator of global food chains Subway and Lavazza, has secured $15 million in a fresh funding round led by Playbook Partners. The investment will accelerate the company’s multi-brand food and beverage expansion strategy across urban India.
The capital infusion comes at a milestone moment for Subway India, which recently crossed the 1,000-store mark nationwide. Over the past three years, the brand has expanded aggressively, adding stores at an average pace of nearly two outlets per week signaling sustained demand in India’s quick service restaurant (QSR) market.
Expansion Across QSR and Café Formats
EverBrands operates Subway in India through Culinary Brands India Private Limited. It also manages Lavazza Coffee, F&H Coffee, and distributes Dilmah Tea via Fresh and Honest Café Private Limited. The company has built a diversified portfolio spanning QSR outlets and café formats, targeting India’s growing base of urban, convenience-driven consumers.
The fresh capital will be deployed to strengthen its multi-brand operating platform, enhance supply chain efficiencies, invest in technology integration, and expand store footprint across high-growth cities and emerging urban clusters.
Playbook Partners Bets on Scalable Consumer Platforms
Playbook Partners, founded by former Reliance Jio executive Vikas Choudhury, focuses on backing mid-market companies leveraging technology enabled growth. The firm recently announced the first close of its $250 million fund, and this marks its third investment in India.
The investment reflects continued investor confidence in India’s organized food services sector, which is benefiting from rising disposable incomes, increasing dining out frequency, and rapid urbanization.
India’s QSR Market Momentum
India’s QSR and café industry has witnessed accelerated expansion post pandemic, with global brands strengthening their local presence through franchise-led and company owned models. Subway’s rapid scale upto 1,000+ outlets underscores India’s strategic importance within global F&B portfolios.
With strong brand partnerships, a multi format strategy, and institutional backing, EverBrands is positioning itself as a key platform in India’s evolving food and beverage ecosystem.
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