Mumbai | May 27, 2025
By StartupByDoc Editorial Team
Premium travel gear brand EUME has secured ₹25 crore in a Series A funding round, led by renowned public market investor Ashish Kacholia. Existing investors Pradeep Rathod (Chairman, Cello Group) and Prithviraj Kothari (MD, Arvog Financial) also participated in the round.
This marks Kacholia’s second investment in the company, following his participation in the ₹15 crore pre-Series A round in mid-2024. His repeat commitment signals continued confidence in EUME’s vision and execution.
“EUME has consistently shown bold vision and sharp execution. My continued investment reflects my belief in their potential to lead a new wave of innovation in travel gear,” said Ashish Kacholia.
From Design to Distribution: Scaling the EUME Way
With the new capital, EUME plans to:
- Expand retail presence by launching flagship stores in Bengaluru (Mall of Asia), Mumbai (Oberoi Sky City), and Hyderabad (Sarath City) within the next 45 days.
- Strengthen its team across design, product, and operations.
- Accelerate brand and marketing efforts to reach aspirational Indian travelers.
- Enhance working capital to support operational efficiency and rapid inventory turnover.
Brand-Led Growth in a Premiumising India
Co-founders Naina and Pranay Parekh have been intentional in shaping EUME as a premium, design-first brand in a market long dominated by legacy players. Their focus now is clear: doubling the product portfolio across categories while continuing to lead with quality, innovation, and brand integrity.
“We’re entering a new growth chapter with clarity. EUME is rooted in product excellence, but we’re equally obsessed with building an aspirational brand story,” said Naina Parekh, Founder of EUME.
“Offline retail is becoming central to how consumers interact with us. Our pricing and design resonate strongly in-person — and that’s where brand loyalty deepens,” added Pranay Parekh, Co-founder.
Tapping Into India’s Shifting Consumer Behaviour
As rising disposable incomes fuel a shift toward premium lifestyle products, EUME is positioning itself as the go-to luggage and travel accessories brand for the new-age Indian consumer. From style-conscious solo travelers to corporate professionals, EUME’s audience is expanding across demographics.
The startup is also growing its B2B vertical as a preferred corporate gifting partner, offering curated solutions to brands looking for thoughtful, high-utility gifts that align with their own premium image.
StartupByDoc Insight
In an era where many D2C brands burn fast without direction, EUME’s balanced approach to growth — combining product excellence, offline expansion, and strategic capital — is a case study in building right.
They’re not chasing trends. They’re setting the tone for what modern Indian brands should look like: thoughtful, scalable, and rooted in deep consumer understanding.
For Entrepreneurs Reading This:
If you’re building in consumer goods, EUME’s journey is worth watching. Their playbook is simple, but rare — execute well, build with clarity, and treat branding as an investment, not an expense.