Foodtech major Eternal has invested ₹450 crore (around $50 million) into its quick commerce subsidiary Blinkit through a rights issue, marking the first capital infusion into the company in 2026.
According to regulatory filings reviewed by Entrackr, Blinkit’s board approved the allotment of 2,799 equity shares to Eternal at an issue price of ₹16,07,161 per share, raising ₹450 crore.
Continued Capital Support
This investment follows a series of capital infusions made by Eternal in 2025. The parent company invested ₹500 crore in January, ₹1,500 crore in February, and ₹600 crore in November, bringing the total funding in Blinkit during 2025 to ₹2,600 crore.
The fresh capital is expected to support Blinkit’s continued expansion as competition intensifies in India’s fast growing quick commerce market.
Rising Competition in Quick Commerce
The sector has seen aggressive funding and expansion from major players. Zepto raised $450 million in October last year in a funding round led by CalPERS, while Swiggy secured approval to raise ₹10,000 crore to strengthen its quick commerce arm Instamart.
These companies are investing heavily in supply chains, dark store networks, and faster delivery capabilities to capture market share.
Leadership Changes and Financial Performance
Earlier this year, Albinder Dhindsa was appointed Group CEO of Eternal after Deepinder Goyal stepped down from the role.
Financially, Blinkit remains one of the leading players in the quick commerce segment. In Q3 FY26, the company reported revenue of ₹12,256 crore and achieved a marginal adjusted EBITDA profit of ₹4 crore.
In comparison, Swiggy Instamart reported a loss of ₹908 crore during the same quarter on a gross order value (GOV) of ₹7,938 crore, while Zepto is also expected to remain loss-making, though it has not disclosed detailed financials beyond FY25.
Shift Toward Sustainable Growth
While discount-driven customer acquisition has been common across the sector, industry leaders are increasingly signalling a shift toward more sustainable growth strategies.
Companies are now focusing on stronger supply chains, improved product selection, and better customer experience as they work toward profitability in the rapidly evolving quick commerce market.
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