Direct-to-consumer lifestyle and tech accessories brand DailyObjects crossed the ₹100 crore revenue mark in the financial year ending March 2025, underscoring steady demand for its curated product portfolio. However, aggressive spending on advertising and talent expansion led to a sharp rise in losses during the same period.
According to regulatory filings accessed via the Registrar of Companies (RoC), DailyObjects reported a 31% year-on-year increase in revenue from operations to ₹110 crore in FY25, compared to ₹84 crore in FY24. Product sales contributed 99.6% of total revenue, climbing to ₹109.6 crore, while the remainder came from shipping and delivery income.
On the cost front, total expenses rose 30% to ₹124.5 crore in FY25 from ₹96 crore in the previous fiscal. Procurement costs which accounted for 41% of overall expenditure increased 21% to ₹51.5 crore. Advertising expenses jumped 40.5% to ₹26 crore as the company invested heavily in customer acquisition and brand visibility. Employee benefit expenses recorded a sharp 54.5% increase to ₹17 crore, reflecting team expansion and operational scaling.
Rent expenses doubled to ₹4 crore, while legal and professional charges stood at ₹2 crore for the year.
As a result, net losses widened 60% to ₹16 crore in FY25 from ₹10 crore in FY24. The company reported a negative EBITDA margin of -10.64% and a Return on Capital Employed (ROCE) of -16.89%, highlighting profitability pressures despite topline growth.
On a unit economics basis, DailyObjects spent ₹1.13 to earn every rupee in FY25, marginally improving from ₹1.14 in the previous year. As of March 2025, it held ₹8 crore in cash and bank balances, with current assets totaling ₹87 crore.
Having raised around $14.5 million in funding to date, including a $10 million round in May 2024, the brand now faces the critical task of balancing growth with sustainable margins in India’s increasingly competitive D2C landscape.
Follow Startupbydoc for daily startup insights, funding news, IPO analysis, and business breakdowns.