Crunch & Munch is making waves in the health-snack space, offering flavour-exclusive, nutritious treats tailored for the fast-paced modern lifestyle. Founded on a philosophy of “guilt-free goodness,” the brand crafts delicious and wholesome snacks that’s gaining recognition for both quality and taste.
Behind the brand:
- Siddhant Digvijay Jaitha, co-founder of Crunch & Munch, turned a personal health challenge into a mission. Diagnosed with Type-2 Diabetes, he reversed it through discipline and clean living—an experience that inspired his venture into health-centric snacks. He even authored a wellness guide, Live Life the Healthy Way, to share this journey.Crunch and Munch
- Joining him in this venture is his sister, Niharika Agarwalla, together building Crunch & Munch as a brother-sister entrepreneurial partnership.Crunch and Munch
Brand philosophy and offerings:
Crunch & Munch stands by its motto: “Eat right with a healthy bite.” Their products—ranging from roasted chivda and multigrain mixes to veggie crisps and quinoa seed clusters—are made with natural, preservative-free ingredients and undergo minimal processing to retain flavour and nutrition.Crunch and Munch
Packaging and formulation emphasize freshness, transparency, and a commitment to clean eating. Each snack is baked—not fried—and comes in recyclable or compostable packaging.Crunch and Munch
Impact and reach:
From its strong e-commerce presence to retail partnerships across Kolkata and beyond, Crunch & Munch is becoming synonymous with mindful snacking. The brand resonates with conscious consumers seeking convenience without compromising on health.
Why This Story Matters
- A personal health journey turned entrepreneurial vision, adding authenticity and depth to the brand’s narrative.
- Commitment to clean, lifestyle-focused snacking that aligns with modern consumers’ values.
- Emphasis on independent ingredients quality and transparent packaging, creating trust in a crowded D2C segment.
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