EDT, a new-age consumer appliances startup founded by Naiyya Saggi and Vyasateja Rao, has raised $1.4 million in a pre-seed funding round led by early-stage venture capital firm Sauce VC, as investor interest in India’s premium consumer hardware space continues to grow.
The round also saw participation from Consumer Collective, Peak XV’s Spark Grant, along with a strong group of founders, operators, and family offices. Notably, several prominent angel investors joined the round, including founders and senior executives from CaratLane, Noise, Urban Company, Mokobara, Ultrahuman, Servify, Vahdam, Dixon Technologies, Cyient, and Reckitt, among others.
Founded in 2025, EDT is building a portfolio-driven consumer appliances brand spanning home, kitchen, and personal care categories. The startup is focusing on design-led products, advanced materials, and technology tailored for modern, urban households an area where Indian brands are increasingly looking to compete with global players.
The fresh capital will be used to develop EDT’s product pipeline, set up R&D and industrial design capabilities, and hire talent across engineering, design, and manufacturing. The company also plans to work closely with manufacturing partners in India and overseas to ensure quality, scalability, and faster go-to-market execution.
EDT expects its first set of products to go live via preorders and waitlists between January and February 2026, allowing the brand to test demand before broader commercial launches.
Co-founder Naiyya Saggi, best known for founding BabyChakra and her leadership role at the Good Glamm Group, exited her operational role last year. Vyasateja Rao, an industrial designer by training, previously ran design studio Analogy before starting EDT.
The startup plans to launch initially in India and expand into GCC and US markets over time, positioning EDT as a global consumer appliances brand built out of India.
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