India’s affordable eyewear segment just saw a big move. ClearDekho, a homegrown startup known for making eyeglasses budget-friendly for small-town consumers, has been acquired by the Jaipuria Group. The deal marks a strategic step for the Group as it looks to expand its reach in the retail and healthcare sectors.
While the financial details of the deal haven’t been shared publicly, reports confirm that ClearDekho will continue as an independent brand, even though all its operations will now be handled by the Jaipuria Group. Over the next two years, existing shareholders will exit completely, giving the Group 100% ownership of the startup.
Built for Bharat: ClearDekho’s Mission
Founded in 2017 by Shivi Singh, ClearDekho was born out of a powerful idea — to bring affordable eyeglasses and optical care to India’s middle and lower-income consumers, especially in Tier 2 and Tier 3 towns. The startup grew fast by following an omnichannel model, combining its online store with a wide network of FOCO (franchise-owned, company-operated) outlets.
ClearDekho now has over 100 stores across more than 50 cities, and its products include everything from prescription glasses and reading lenses to sunglasses and contact lenses, all priced for value.
From Underdog to Disruptor
In a market dominated by high-end players, ClearDekho carved out a strong position by focusing on price-sensitive customers — a group that’s often ignored by premium brands. Its strategy paid off. The startup reports gross margins of over 65%, despite a modest revenue of Rs 12.8 crore in FY24 and a loss of Rs 7.13 crore.
What stands out is its growth: 3x revenue increase in the last three years. And now, with the Jaipuria Group’s backing, ClearDekho is aiming even higher — targeting a topline of Rs 300 crore over the next three years and aiming to capture 10% of India’s eyewear market in the next 5–7 years.
What’s Next?
While ClearDekho will stay a standalone brand for now, the Jaipuria Group has hinted it may integrate the company into its broader business portfolio depending on how it performs. With the Group’s retail and operational expertise, ClearDekho could expand its footprint faster and become a key player in India’s value eyewear segment.
StartupByDoc Takeaway
This acquisition proves one thing loud and clear — solving real Bharat problems can lead to big exits. ClearDekho built a business for the underserved, and now it’s stepping into its next growth chapter with serious backing.
If you’re building for India’s middle — this is your sign.
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