In a groundbreaking move for sustainable fashion, Chupps Footwear, India’s homegrown open-footwear brand, has unveiled the country’s first biodegradable billboard in Bandra, Mumbai. Conceptualised by INTO Creative, the installation symbolizes Chupps’ bold commitment to reducing fashion waste—both in its products and its promotions. The billboard, crafted entirely from biodegradable materials, features a bamboo frame, a … Continue reading Chupps Launches India’s First Biodegradable Billboard, Ignites a Movement Against Fashion Waste