India’s Athleisure Market Is Moving Beyond Fitness India’s athleisure segment is evolving from niche workout apparel to everyday wear driven by comfort, versatility, and sustainability. As Gen Z and millennials increasingly blur the lines between fitness, work, and leisure, brands that combine fabric innovation with India-specific fits are gaining traction over fast-fashion alternatives. Funding Snapshot … Continue reading Cava Athleisure Raises ₹40 Cr to Scale Everyday Wear Brand