Gurugram-based beauty and personal care brand BellaVita has reported a strong financial turnaround in FY25, posting a net profit of ₹25 crore after recording losses in the previous fiscal. The profitability milestone was driven by sharp revenue growth and improved cost efficiency.
According to financial statements filed with the Registrar of Companies (RoC), BellaVita’s operating revenue jumped 2.5x to ₹456 crore in FY25, compared with ₹184 crore in FY24. The company primarily earns revenue from the sale of fragrances, skincare and personal care products across online marketplaces and its own direct-to-consumer channels, which remained its sole revenue stream during the year.
On the cost side, raw material expenses continued to be the largest component, accounting for nearly 39% of total expenditure. This cost rose sharply to ₹171 crore in FY25 from ₹64 crore a year earlier, reflecting higher volumes. Advertising and marketing expenses stood at ₹90 crore, up 37% year-on-year, while commission costs increased to ₹64 crore. Shipping expenses came in at ₹42 crore during the year.
Employee benefit expenses amounted to ₹42 crore, and other overheads added ₹28.5 crore to the cost base. Overall, BellaVita’s total expenses grew 92% to ₹437.5 crore in FY25 from ₹228 crore in FY24.
Despite the rise in costs, revenue growth outpaced expenditure, enabling the company to swing to profitability. BellaVita reported a net profit of ₹25 crore in FY25, compared with a loss of ₹40 crore in FY24. Its EBITDA margin improved to 4.61% during the year.
On a unit economics basis, BellaVita spent ₹0.96 to earn every rupee of operating revenue, a significant improvement from ₹1.24 in FY24. The company ended FY25 with current assets of ₹119 crore and cash and bank balances of ₹4 crore.
BellaVita has raised $58 million in funding to date, with Sanjeev Kumar Taparia and Ashutosh Taparia among its lead investors. The profitable turnaround positions the brand strongly in a highly competitive personal care market ahead of FY26.
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