Adtech unicorn Amagi Media Labs has raised ₹805 crore from anchor investors ahead of its initial public offering (IPO), which opens for subscription on January 13. The company allotted over 2.22 crore equity shares to 42 anchor investors at ₹361 per share, the upper end of the IPO price band, according to regulatory filings.
The anchor round witnessed strong participation from a mix of leading domestic mutual funds and global institutional investors, signalling robust institutional confidence in the company’s business model and growth prospects. Prominent domestic investors included SBI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund, Tata Mutual Fund, Motilal Oswal Mutual Fund and Franklin Templeton. Global institutions such as Goldman Sachs, Societe Generale and Fidelity also participated in the anchor book.
Amagi’s ₹1,789 crore IPO consists of a combination of a fresh issue of shares and an offer for sale (OFS) by existing shareholders. Proceeds from the fresh issue will be utilised to strengthen the company’s technology and data capabilities, expand its international presence, and explore strategic acquisitions. The OFS component will allow partial exits for early and late stage investors.
The public issue will remain open between January 13 and January 16. The company has fixed the lot size at 41 shares, which translates to a minimum investment of approximately ₹14,800 for retail investors at the upper price band.
Founded in 2008 and headquartered in Bengaluru, Amagi operates a cloud-managed advertising platform focused on connected TV (CTV) and programmatic advertising. The platform enables brands and advertisers to run targeted ad campaigns across streaming and digital video platforms. A significant portion of the company’s revenue is derived from international markets, particularly the United States.
On the financial front, Amagi has reported steady growth. For FY25, the company posted revenue of around ₹1,162 crore. In the first half of FY26, it recorded revenue of ₹706 crore along with a profit of ₹6.5 crore, reflecting improving operating leverage.
At the upper end of the price band, Amagi is expected to command a post-issue valuation of over ₹7,800 crore, positioning it among the notable upcoming technology listings in the Indian public markets.
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