In a skincare market flooded with influencer-driven hype and marketing noise, a new force is emerging. Epidora™, the world’s first pharmacologist-crafted skincare brand, officially launches today under the umbrella of ZenVie™ Labs OPC Pvt Ltd. Headquartered in the historic town of Madanapalle, Andhra Pradesh, Epidora is redefining skincare with clinical precision, purposeful innovation, and collaborative expertise.
Epidora’s™ tagline, “Formulated by Pharmacologists, Recommended by Dermatologists”, underscores its commitment to scientific rigour and professional validation. The brand is also actively open for collaboration with dermatologists nationwide, fostering a network of clinical partnerships to advance skin health.
A Scientific Breakthrough in Skincare: MAP – SAP Formulation Philosophy
At the heart of Epidora™ is the MAP-SAP framework, Main Active Product (MAP) + Supporting Active Product (SAP). Each product is designed around one hero active supported by clinically synergistic allies, ensuring effective results without overloading the skin.
MAP targets the primary skin concern, while SAP enhances efficacy and supports barrier health. The result is science-backed skincare built for real skin needs.
Founder Story:
“Epidora, envisioned and founded by K. Reddy Saipavan, M. Pharmacy, a pharmacologist specialising in dermatological research and formulation science, is pioneering a new era of clinically precise skincare.”
Epidora’s™ founder, SaiPavan, brings a deeply personal perspective to the brand. During his childhood in Madanapalle, he observed how skin health often mirrored socio-economic disparity; children from affluent families received better skincare and attention, while others struggled silently with preventable skin concerns.
Driven by this early awareness, he pursued an M. Pharm in Pharmacology, focusing his research on psoriasis, one of the most complex inflammatory skin conditions. His studies highlighted how precision in formulation and active ingredients can drastically improve skin outcomes, shaping his vision for Epidora.
“I realised early on that skin is both universal and unequal; everyone deserves care built on science, not just privilege. Epidora is my way of translating pharmacology into accessible, effective skincare,” says Epidora Founder K. Reddy Saipavan, M. Pharmacy (SV University).
Product Portfolio: Precision-Engineered Formulations for Real Skin Needs
Epidora launches with three foundational products, each crafted around the MAP-SAP philosophy:
- Niacinamide 10% Serum: Reduces dark spots, minimises pore visibility, and balances oil. (MAP: Niacinamide | SAP: Zinc, Aloe Vera, Pullulan)
- Hydrating Moisturiser: Strengthens the skin barrier, replenishes moisture, and supports recovery. (MAP: Hyaluronic Acid | SAP: Multi-Vitamins, Glycolic Acid, Ceramide)
- SPF 50 Sunscreen: Delivers broad-spectrum protection while locking in moisture. (MAP: Niacinamide 5% | SAP: Urea 3%, Vitamin B5). Engineered as the first paste-based sunscreen specifically designed for heavy oily skin, offering a matte, non-greasy finish without compromising protection.
Each product embodies Epidora’s guiding principle: Skin First. Science Always.
How Epidora Stands Apart from Conventional Skincare Brands
| Epidora | Typical Skincare Brands |
| Pharmacologist-built formulations | Marketing-first positioning |
| One MAP + SAP synergy | Ingredient overload |
| Clinical clarity & transparency | Generic claims |
| Rooted in pharmacology | Influencer-driven narratives |
| Precision skincare for Indian skin | Imported templates for Indian consumers |
“Epidora™ isn’t following trends.
Epidora follows pathways.”
It’s redefining the skincare narrative through science, transparency, and clinical precision.
Built in Madanapalle, Engineered for the World
Rooted in the historic town of Madanapalle, Epidora combines local heritage with global ambition. Its R&D and manufacturing philosophy is designed to make India a leader in clinical skincare innovation, moving beyond cosmetic trends toward measurable results.
Digital-First, Science-Led Growth Strategy
Epidora’s launch leverages direct-to-consumer channels (D2C), dermatology partnerships, and scientific storytelling.
The strategy includes:
• Ingredient education campaigns highlighting the MAP-SAP framework
• Full transparency of clinical claims on-pack and online
• Strategic PR placements across beauty, health, and business media
• Open collaboration opportunities for dermatologists to co-create and validate formulations
A New Era in Indian Skincare
“Epidora isn’t just launching products. We’re setting a new standard for skincare trust, accessibility, and collaboration,” said the Epidora™ founder.
With consumers demanding science, transparency, and performance, Epidora positions itself as a clinical skincare authority. The launch signals the beginning of a category-defining movement, proving that India can create skincare brands that set global standards rather than follow them.
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Pharmacologist Skincare, Indian Skincare Brand, MAP-SAP, Niacinamide Serum India, Clinical Skincare Launch, Epidora Skincare, Dermatologist Recommended India, Transparent Skincare Formulation, Science-backed skincare India, Clean beauty made in India
About ZenVie Labs OPC Pvt Ltd
ZenVie Labs OPC Pvt Ltd is a skin science innovation company based in Madanapalle, Andhra Pradesh. The company translates pharmacological research into clinically precise skincare products designed for Indian skin needs. Epidora™ is ZenVie’s flagship skincare brand.